Dr. Squatch Soap Co.
Branding | Illustration | Art Direction
Dr. Squatch Soap Co. is a soap company that specializes in creating handmade soap bars made purely from organic and natural ingredients for men.
Branding | Illustration | Art Direction
Dr. Squatch Soap Co. is a soap company that specializes in creating handmade soap bars made purely from organic and natural ingredients for men.
T H E T E A M
All: Concept, Research, Copy, Packaging
Lizy Ainsworth: Illustration, Instagram & Ad, Editorial Ad
Megan Hicks: Trademark Emblem, Website, Color, Type
Paloma Sanchez: Website, Editorial Ad, Type
Lynz Candace: Website, Icons, Ephemera
All: Concept, Research, Copy, Packaging
Lizy Ainsworth: Illustration, Instagram & Ad, Editorial Ad
Megan Hicks: Trademark Emblem, Website, Color, Type
Paloma Sanchez: Website, Editorial Ad, Type
Lynz Candace: Website, Icons, Ephemera
T H E G O A L:
Elevate the Dr. Squatch Soap Co. experience by changing the language and design to be more empowering, rather than relying on quirky memes and crude jokes. Expand the market and increase brand awareness by creating a more consistent visual direction.
Elevate the Dr. Squatch Soap Co. experience by changing the language and design to be more empowering, rather than relying on quirky memes and crude jokes. Expand the market and increase brand awareness by creating a more consistent visual direction.
T A R G E T A U D I E N C E:
- Men who care about natural & organic products
- Lovers & supporters of USA made products
- Adventure junkies, wilderness enthusiasts
- 25 - 45 (young adults)
- Lovers & supporters of USA made products
- Adventure junkies, wilderness enthusiasts
- 25 - 45 (young adults)
Trademark
Branding | Illustration | Art Direction
Branding | Illustration | Art Direction
The updated logo is inspired by vintage camping emblems and retro colors, with a more stylized and rugged illustration to elevate the design.
